Alternaleaf, a Melbourne, Australia-based online cannabis telehealth provider, was referred to WUNDERWORX to assist them drive brand awareness and increase online patient consultations.
Alternaleaf’s doctors and nurses are Australian Health Practitioner Regulation Agency (Ahpra) registered practitioners with a special interest in chronic pain, anxiety, mental health, sleep disorders, and more.
In Australia, a patient must have a prescription written by a registered practitioner to legally purchase medical cannabis. Alternaleaf is the leading online telehealth prescriber whose parent company provides affordable home delivery of cannabis.
300,000+
Patient consultations
20,000+
4.7 star Google reviews
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We understood the client needed to capitalize on its first-mover advantage, in a country that has only recently opened up medical cannabis sales. Online telehealth prescriptions would allow the company to scale beyond Melbourne and build brand loyalty with Australian patients, who would continue to fill prescriptions via the Alternaleaf parent-company.
The client asked us to formulate a strategy across several channels (programmatic, paid search, etc.), but our team felt the right course of action was to pitch search engine optimization (SEO) and content marketing—versus a paid strategy. Instead of spending tens of thousands in ad spend to build awareness, we felt that an organic approach would be more effective.
It became very apparent that speed to market was going to be the single greatest impediment to our strategy. Based on our experience working in the cannabis sector in North America, we strongly felt that a modest investment in SEO—and most importantly, a very aggressive content strategy—would deliver the best results.
In order to increase our client’s search engine results page (SERP) rankings, we put SEO into overdrive by creating eight blogs per month. Additionally, we created a quarterly pillar piece to compliment the blog content. Our pillar pieces acted like the hub to the spokes of the blogs, to build out comprehensive guides focused on the specific keywords our Google engineers were targeting.
Our content team kicked into action to build out a diverse calendar of content that covered five topics which were relevant to the Alternaleaf audience (ex: Starting Out, Legalities, Science, FAQs, and Health & Benefits).
This content strategy fed the fuel to our SEO fire providing space to insert vital keywords, but also by establishing Alternaleaf as a trusted, topical authority when it came to medical cannabis. The results speak for themselves. Over a period of six (6) months we were able to generate the following :
During the course of the first six months of our contract, the client booked so many online consultations, they had to suspend all paid search advertising because the SEO and Content creation overwhelmed Alternaleaf’s parent company. The parent company didn’t have the inventory to meet demand, nor enough staff to deliver the flood of prescriptions.
Interested in Learn More?
We understand the challenges that cannabis, CBD and hemp businesses face. If you would like to learn how to shift you marketing strategies to grow your market share and bottom line, let’s have a conversation.
WUNDERWORX provides the power of real-time compliant advertising leveraging user friendly eCommerce websites, programmatic advertising, email marketing, paid search, paid social, SEO, content marketing, direct mail campaigns as well as online visitor identification solution.
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