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OUR INSIGHTS
Cannabis
Creating a Content Strategy for Cannabis That Works: Tips from an Expert
Everyone is writing a blogs to boost organic traffic. But should you still invest in a content marketing strategy as a cannabis business? Short answer: yes. And here is how to get started.
Rolling Out Cannabis Delivery in BC and Beyond
Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.
White House Action Against Pot Use
Hypocritical is one word getting thrown around by the media to describe the White House firing staffers for past cannabis use. What's perhaps more interesting than the news itself is the rapid cacophony of criticism from Republicans and Democrats alike.
NBA Extends Moratorium on Testing
What do the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), and now the National Basketball Association (NBA) all have in common? America's biggest sports leagues are shifting their opinion about weed in sports.
COVID, Cannabis and Contract Tracing
Contrary to belief, COVID-19 has had some silver linings. Having been declared an “essential” business, recreational and medical cannabis dispensaries and delivery retailers were spared the consequences of their businesses being forced to lock down. While cannabis delivery companies have seen some spikes in sales since the pandemic outbreak, their brick-and-mortar counterparts have seen drops in foot traffic yet up-ticks in average basket sizes.
And The Winner Is...
While the presidential outcome may be decided in the coming days or weeks, there was one undisputed big winner on November 3rd; the legal cannabis industry. Yesterday, all five states that had cannabis legalization on the ballots passed with overwhelming support.
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